While most American corporations pinch pennies, Oracle Corp. is quietly going on a shopping spree.
The software giant completed 10 acquisitions in the past year, ranging from a maker of insurance-policy-writing tools, to a designer of "plan-o-gram" software used by stores to maximize their use of shelf space. This month it bought mValent Inc., a tiny maker of software that helps configure other software.
These deals, whose terms haven't been reported previously, put Oracle in a small club of cash-rich companies bargain-hunting amid the worst economy in a generation. It's a buyer's market: As traditional sources of investment and cash get scarcer -- including, of course, paying customers -- even some companies with high-quality products have turned into desperate sellers.
"If I was in their shoes, I would ride it out" and try not to sell, says Sonny Singh, one of Oracle's chief deal makers, referring to companies that have seen their valuations tumble.
That's not always possible. mValent, which Oracle bought Feb. 4, makes a top-rated product, but last year many of its biggest customers got clobbered, including Lehman Brothers Holdings Inc. and Circuit City Stores Inc., both of which filed for bankruptcy-court protection.
Oracle, with sales of $22.4 billion in fiscal 2008, is the largest business-software maker in the world, dominating the market for industrial-strength databases that companies rely on to organize everything from inventories to payrolls. It also sells other software, including accounting and order-management -- but this is where it's weaker, trailing SAP AG of Germany, which leads the pack. Oracle's buying binge is key to its catch-up strategy.
Oracle hasn't escaped the slump. The Redwood Shores, Calif., company recently reported a 1% drop in net income, the first decline in three years. Oracle's stock price, currently $17.72 a share, is down 23% the past six months. Still, Oracle is sitting on a $7.4 billion pile of cash, the result of several years of more than 20% sales growth.
It's not the only company getting aggressive. Last week, Cisco Systems Inc., which makes computer-networking gear, issued $4 billion in debt to fund acquisitions. "Cash is king, queen, and the royal family" in a recession, said John Chambers, Cisco's chief executive, in a recent interview. Microsoft Corp. executive Chris Liddell said in a January conference call that buying opportunities have "probably never been better."
![[Ellison, Larry]](http://s.wsj.net/public/resources/images/HC-GF224_Elliso_BV_20081027171732.gif)
LARRY ELLISON
The binge has its drawbacks. In most cases, Oracle maintains separate sales teams for its individual products. Some customers say that makes it harder to get bulk discounts or negotiate on price.
Some former employees also say the acquisitions spawned confusion in-house as people got thrown together on new projects. "My manager would put me on projects that are totally irrelevant for my skill set," said one former consultant who joined Oracle when it bought PeopleSoft Inc. in 2004 The changes became so frequent, he says, he eventually stopped trying to remember the names of groups he was assigned to.
Oracle declined to comment on its sales approach or on in-house management.
The company first started buying during the last tech bust, in 2003, when its CEO, Larry Ellison, predicted tech companies would have to merge and diversify to survive. He followed that with a string of big acquisitions.
Oracle bought PeopleSoft, a maker of human-resources and financial software, for $10.3 billion, followed by Siebel Systems Inc. for $5.85 billion in 2005 and Hyperion Solutions Corp. for $3.3 billion 2007. Its last sizable purchase was BEA Systems Inc. for $8.5 billion in January 2008.
These big transactions quickly boosted Oracle's bottom line by cutting costs and bringing in new revenue. The flip side is that some analysts say Oracle must keep buying more to maintain its earnings growth. Analysts estimate that without more purchases, Oracle's growth could be in the single digits instead of around 20%.
The problem: There aren't very many big companies left to buy.
So in 2008, Oracle zeroed in on much smaller firms. Mr. Ellison's last 10 deals combined cost less than $750 million.
![[Sonny Singh]](http://s.wsj.net/public/resources/images/HC-GN401_Singh_BV_20090216172502.gif)
SONNY SINGH
The timing is good. Prices for small tech firms have fallen sharply. While publicly traded software makers are down more than 30% the past year, privately held firms dropped about 50%, according to people who buy and sell companies like these.
As companies run out of cash, "they are going to sell for whatever they can get," say Russ Crafton, an investment banker with Redwood Capital Group LLC, which advised mValent on its sale.
Oracle is emerging as one of the few lifelines for small software makers. Private-equity investing in tech companies tumbled almost 80% last year, to $26.3 billion. Venture-capital investments are also dropping steeply, and initial public offerings of tech stocks are almost nonexistent.
Oracle "is the new IPO," declares Jon Fisher, who sold his own company, Bharosa Inc., to Oracle in 2007.
In some cases, Oracle's recent deals would barely count as a rounding error for the software giant. In October, for instance, Oracle bought Advanced Visual Technology Ltd. of St. Albans, England, maker of the "plan-o-gram" shelf-planning software, for around $5 million, according to a person familiar with the deal. The 30-person company was on such thin ice, it required a cash infusion just to get through the buyout talks, according to another person familiar with the transaction.
Oracle declined to discuss the terms of its deals.
AVT's revenue is a mere drop in the ocean of Oracle's annual sales. But the company hopes tiny products like these can help persuade retailers to buy big-ticket business-management packages later.
Mr. Ellison founded Oracle in 1977 and expanded it into one of the world's largest software makers. Oracle caters mainly to very big companies. A typical sale might involve millions of dollars of software, combined with recurring annual payments of about 20% of the sale price to cover tech support and software updates.
Mr. Ellison is now one of the richest men in the world. He declined to comment for this article.
But as recently as 2004 Oracle was still overwhelmingly reliant on database sales. That year, databases represented 83% of new sales. Other software generated just 17%. Oracle's acquisitions have already changed that ratio significantly. Today, databases and a related software category account for 68% of new sales and other software has grown to 32%.
Its expansion puts Oracle in direct competition with SAP, the German giant that rules the market for sophisticated, all-in-one software "suites" designed to manage everything from human resources to the general ledger.
Their strategies are very different. Whereas Oracle is building separate, a la carte lines aimed at individual industries, SAP offers a single, one-size-fits-all product that can be customized. And SAP does far fewer deals.
"We can grow double digits without buying anybody," says Bill McDermott, a top SAP executive. SAP's revenue grew 13% in 2008, although it grew only 8% in its December quarter as the recession deepened. Oracle's revenue for the most recent quarter grew just 6%.
Mr. McDermott dismisses Oracle's acquisitions as adding too much complexity for customers. Oracle declined to comment on SAP's characterization.
More ...
http://online.wsj.com/article/SB123483057830695641.html