The Wall Street Journal | SAP Aims for 100,000 Customers by 2010

German software company SAP AG (SAP) said it plans ambitious goals from 2010, its designated Chief Executive Leo Apotheker said Thursday.

Margin and share price improvement will be part of the company's goals, said Apotheker, who was named Co-CEO of SAP Wednesday and will take the helm at the company as of April 2009.

For its fiscal year 2008, SAP plans an operating margin between 27.5% and 28%.

The company hasn't provided margin guidance beyond 2008, but plans to almost double its customer base to 100,000 by 2010.

Henning Kagermann, who now shares the CEO post with Apotheker and will give up his post in May 2009, said Thursday that the company will present targets for the time after 2010 at the end of 2008 or early in 2009.

Kagermann said in previous statements that SAP is capable of achieving a margin of 35%. However, he didn't offer a timeframe.

In 2007, SAP reported an adjusted operating margin of 26.7%.

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